The Occasion Marketing Insider

Verge Pipe Media contracted with Opelika Major Avenue in April 2013 to assist redesign the occasion web site and general inbound marketing technique for, On The Tracks” a bi-annual occasion in downtown Opelika, Alabama that options food, wine and local artists and companies. The information, initially researched via July 2014, nonetheless feels quite valid and accurate given what we’re noticing at present with social media occasions; our current analysis and monitoring exhibits the identical methods and subjects dominating the conversation.

Showcasing product pictures and firm slogans as shifting billboards is a relatively inexpensive and aggressive method to market your corporations image, and is certain to pay off in the long run. Event-goers posted countdowns until the large day, or posted on weekdays anxiously wanting forward to the event as part of their weekend plans. This can – and, I suggest – needs to be dealt with collaboratively between Exhibitors and Event Organizer marketing teams. Whiddon: We’re big believers that direct mail remains to be a workhorse” of a tradeshow marketing campaign, however unsolicited mail pieces have shrunk and more environment friendly, driving recipients to the show web sites for the details. They offer particulars on their postion on the event (aswell as key sponsors they are also exhibitors).

Just a few examples of locations where event marketing is present to promote products and providers embrace: traveling exhibits, trade show cubicles, festivals, concert events, on the road promotions, charity occasions, product sampling in stores, and many, many other issues.

In addition to the 4 Ps” of marketing—product, price, place, and promotion—students will likely be introduced to how marketers create buyer-driven marketing strategies based mostly on their research and understanding of the marketing environment and clients.

Whereas promoting and main marketing programs blast millions of shoppers with the identical basic messages on television or mass media, event marketing targets particular individuals or teams at gathering spots the place they hope to make high quality individual impressions.