ADA and WCAG: Accessibility for People with Disabilities

ADA and WCAG: Accessibility for People with Disabilities

ADA and WCAG are essential standards that ensure that websites and other digital content are accessible to people with disabilities. This article will explore these standards and how the ADA fine works to make the web more accessible to everyone.


ADA, or the Americans with Disabilities Act, is a federal civil rights law that prohibits discrimination against people with disabilities in all areas of public life. It includes employment, transportation, and places of public accommodation, such as restaurants, movie theatres, and schools. The law applies to physical and virtual spaces and requires that businesses and organizations make reasonable accommodations to ensure that their services are accessible to people with disabilities.

Ensuring Web Accessibility for People with Disabilities

WCAG, or the Web Content Accessibility Guidelines, was developed by the World Wide Web Consortium (W3C) to make the web more accessible to people with disabilities. WCAG 2.0 has three levels of conformance (A, AA, and AAA) that specify how to make web content more accessible to people with disabilities. These guidelines cover a wide range of accessibility issues, including text alternatives for non-text content, sufficient contrast between text and background colours, and clear and straightforward language.

The Benefits of ADA and WCAG

One of the main goals of ADA and WCAG is to ensure that people with disabilities have equal access to the same information and services. It is imperative in the digital age, as more and more of our daily activities and interactions take place online. By following these guidelines, businesses and organizations can help ensure that their digital content is accessible to a broader audience.

However, it’s important to note that ADA and WCAG are not just about making websites and other digital content accessible to people with disabilities. They also benefit people without disabilities in several ways. For example, websites designed with accessibility in mind are often easier to use for everyone, regardless of their level of ability. In addition, they may be easier to read, navigate, and use on different devices, such as smartphones and tablets.

Attracting and Retaining a Diverse Customer Base

In addition, businesses and organizations that make their digital content accessible to people with disabilities may also be more likely to attract and retain a diverse customer base. It can be crucial for small businesses and startups, as it allows them to tap into a larger market and potentially reach a wider audience. By following ADA and WCAG guidelines, businesses and organizations can also increase customer satisfaction and loyalty. Customers who have a positive experience on a website or app are more likely to return and recommend the business or organization to others.


Furthermore, making digital content accessible can help businesses and organizations avoid legal action and fines. As mentioned earlier, companies and organizations that are not in compliance with ADA and WCAG may be subject to legal action and penalties if they violate these standards. By making their digital content accessible, businesses and organizations can help ensure that they comply with the law and avoid potential legal issues.

Overall, ADA and WCAG are essential tools for ensuring that people with disabilities have equal access to the same information and services as everyone else. By following these guidelines, businesses and organizations can help ensure that their digital content is accessible to a broader audience. They may also benefit from a more diverse customer base and improved user experience.

Successful Marketing only in 7 step

Successful Marketing

Who does not want a successful marketing? In a company, marketing has the most important role. Why? Because marketing has the function to seek, gain, maintain, and multiply consumers and dominate the market. While the number of consumers owned companies determine the amount of income. The bigger the income earned, the company will grow, and vice versa.

Well, here are seven tips for those of you who want to successful in the profession as marketing :

1. Create a Strategy and Target Consumers

Create promotional activities that can attract customers. For example by giving discounts, offering certain bonuses for above-average purchases, adding prize drawings to special events, or holding some promotional activities involving consumers as participants. Like being the main sponsor of fun bike activities, a healthy way together, as well as other events aimed at building customer loyalty.

Determine also the target and market segmentation between the product and the consumer, such as product A is suitable for the consumer what level and create the strategies and targets that you must achieve in doing these marketing activities.

2. Mastering Product Knowledge

The only way to convince buyers or clients is to provide complete information about the product. By knowing all the information about the product or service offered, it can indirectly help you to convince potential customers.

Provide clear information about the advantages of the product, its usefulness, its quality, and the price of the product to the prospective customer. The goal is that they are more confident to choose the products or services you offer.

3. Understanding Consumer Behavior

Before offering a product or service to a consumer, firstly determine the target market that you will aim at. It could be that you are targeting the community of young people, especially women, or the general public who come from the upper middle class or lower middle class.

Make sure that you market your product or service to the right target market. Therefore, an intelligent marketing must first identify the consumer behavior that you are aiming to know their interests and needs.


4. Expanding Business and Friendship Networks

Having a wide business network will certainly facilitate you in running the business. Many benefits you can get from the business network you have. Starting from the opportunity of cooperation in the field of capital, facilitate you in business marketing.

Do not rule out that some obstacles in running the business can be resolved through the help of business networks that you build well. The wider the network you have, the greater the chances are created to get potential new customers. So, never hesitate to open up a new network and extend your knowledge to gain new customers.

5. Consider Consumer Response

Sometimes each customer responds differently to the products or services we offer. If the customer is satisfied with your product or service, list the response as concrete evidence to reinforce the benefits of the product offered. But if the consumer response is less satisfactory, make as an evaluation material for you to achieve better results in the future.

6. Always Be Optimistic and Never Surrender

Marketing activities have big challenges and obstacles, so not everyone can survive with the profession. In chase with the target company or experiencing rejection of potential customers is one small challenge that must be accepted by marketing.

A true marketing should always be optimistic in serving consumers and never give up in every circumstance. Your enthusiasm and passion to potential customers is a powerful magnet, so consumers are sure to choose the products or services you market.

Optimism and unyielding are the key to your successful as a marketing person.

7. Having a Gadget That Can Save Time for Your Successful

Every job definitely needs communication either from the fellow seller or from the seller to the buyer. So also with business marketing that requires good communication between the seller and the buyer.

Marketing communication is needed for companies to increase sales of a product. If you as a businessman can build good communication to buyers, you can easily persuade them to buy products offered. It requires you to have a smartphone that can support the needs and marketing profession. That is always communion.