What The F@# Is Occasion Marketing?
Get day by day articles and information delivered to your e mail inbox and get CMI’s exclusive e-guide Get Inspired: 75 (More) Content material Marketing Examples FREE! To reply that million-dollar question, I sat down with three marketing experts: Elizabeth Johnson, director of content marketing for Frost Miller; Jean Whiddon, president and CEO of Fixation Marketing, and Caitlin Fox, vice president and account strategist at MDG, and had a chance to pick their brains about the new methods, developments and platforms they’re leveraging to drive new and returning attendance to commerce exhibits and events.
With any of these options you may turn them on and off at will, so you can focus your spend simply a few weeks or so earlier than each early bird offer, serving to to bolster and amplify all your different marketing actions so the whole lot enjoys maximum attain and impact.
Actually, face-to-face occasions account for 18 % of B2B marketing’s annual spend, in keeping with 2016 Forrester Analysis This is a shockingly higher funding than their seemingly extra fashionable” cousins — digital promoting and marketing expertise.
Possibly the most telling merchandise on the survey: While one of the lesser tools utilized by exhibitors, Social Networking was cited as the 3rd only exhibit promotional tool (behind Hospitality Suites and Guerilla Marketing) … and simpler than conventional avenues resembling handouts, electronic mail, print, and premiums.
You’ll train your audience to anticipate … and wait … for discounting: As if registration curves should not short sufficient to drive the event group insane, last-minute discounting over a interval of occasions will set the expectation that if any individual holds out long sufficient the BOGO supply is forthcoming.