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Marketing Mix

Marketing Mix Modeling Analytic Companions

Marketing is simplistically defined as ‘putting the appropriate product in the precise place, on the proper price, on the right time.’ Although this feels like a simple sufficient proposition, a lot of hard work and analysis wants to go into setting this straightforward definition up. And if even one aspect …

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Marketing Mix

Marketing Combine Modeling Analytic Companions

You don’t need to buy market share, you’ll want to discover ways to earn market share. The competitive response or reaction matrix is a helpful table for visualizing the alternative action-reaction pattern.1 A simple matrix might embrace two corporations and three sub-elements of the marketing combine similar to price, product …