Our definition of content marketing is dependent upon who we’re talking to and what we’re doing with it. Rob Yoegel , Content Marketing Director at Monetate, recently reached out to a gaggle of content marketing experts looking for definitions. That is partially as a result of individuals with totally different backgrounds all look at content marketing from their very own perspective and individual targets: branding, acquisition, retention, SEARCH ENGINE OPTIMISATION, demand generation, media strategies, etc.
So, in that respect, it’s probably not value worrying an excessive amount of concerning the phrases if you already have a totally developed, multi-channel marketing plan in place that helps to increase your general brand consciousness whereas targeting particular person segments/prospects with direct response efforts upon getting them in your funnel.
A B2B marketer, looking to generate and nurture leads, as an illustration, may look in a different way at it than a brand marketer, trying to cause a shift of brand notion, or a search engine optimization practitioner, trying to increase organic ranking of content in search engines like google and yahoo.
Content marketing is the marketing and business process for creating and distributing relevant and priceless content material to attract, purchase, and interact a clearly outlined and understood audience – with the objective of driving profitable buyer motion.
We do not contemplate marketing campaigns, even if multi-channel and customer-centric, with lots of content material as content material marketing both as 1) they’ve existed forever and are not a sign of content marketing maturity and 2) content marketing is an ongoing effort.