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Digital marketing is a marketing strategy that helps to promote any product or service online. The digital marketing agency in Melbourne helps to deliver an effective solution to your marketing campaigns.

Choosing the right Facebook marketing agency in Melbourne can help augment the returns from the traditional forms of marketing especially billboards, direct mails, etc. to attain higher ROI and capture larger customer base. Thus, greater market research, reach and capturing audience attention is possible through this method.

Importance of digital marketing agency in Melbourne

Through digital marketing, your business can attain access to larger tools and a resource that allows you to track and analyze existing performance and compare the same with competitors to identify gaps and challenges in the performance. Digital marketing further gives you access to the best tools so that it is easy to adjust your marketing plans and strategies accordingly. Investing a considerable sum of money in this approach will help you save and attain better results.

Other benefits of the same include –

Increases brand visibility: Digital marketing and branding are a proven way to increase brand presence, online visibility, etc. This influences the buying patterns of customers, and allows you to enjoy a better market leadership.

Boosts your social presence: With the right digital marketing agency in Melbourne, reaching the intended audience, potential customers, etc. is easy and quick. By choosing these services, you can expand results and increase social media visibility, which means instant boost in customer growth.

Brings the intended competitive edge: If you are competing in a huge market with comparable brands and services in a limited segment or niche segment then these methods are instrumental in redefining your business. Such campaigns can invigorate your other efforts and revitalize the entire team with positive returns

Breaking the plateau: If you are not attracting the right customers using traditional mediums or you have reached a plateau in your local market or have exhausted the best campaigns, then an experienced agency can be of great help.

Boosts customer quantity and quality: The professional digital marketing campaigns and tools help bring the desired boost in the quality and quantity of customers.

This further ensures that your strategies are adequate to achieve intended results, increase your social media rankings and ultimately drive more eyeballs to your brand.

Does my well-established offline business need the aid of a good digital marketing agency?

Even if your business enjoys a strong offline market presence, the best digital marketing agency in Melbourne can make all the difference. This is essential to ensuring that your business can maintain its reputation against competition and other customer acquisition tactics.

Do digital marketing strategies yield long-term gains?

With the best digital marketing campaigns, branding, awareness, and participation of prospects goes up instantly. As top businesses are striving to gain, retain and manage customer attention, such strategies can be instrumental in boosting and maintaining your brand sales, and overcoming challenges posed by local and international businesses, etc.

Further these are noted to deliver excellence in boosting customer experience, increase basket value, and deliver quality results in limited time. As a result, choosing the best agencies in Melbourne can be a good idea. Hence if your business relies solely on your in-house teams, the challenges can stunt growth.

Effective Copywriting – How to Attract Male Niche Market Traffic to Your Business

Think about what’s important to someone who represents either your ideal male or female target audience. The gender of your target market wants to feel like he or she is specifically being spoken to in your marketing piece.

So, carry on a conversation with either a male or female target, rather than both of them simultaneously. That is a great way they know you are specifically marketing to that individual gender. Okay, so what are some important differences between the genders when it comes to writing effective marketing copy?

Generally, women are interested in how a product or service 1)provides comfort, 2)brings people together, 3)beautifies the surroundings, 4)does things to promote world peace and things of an emotionally based, creative nature. Men generally look for much different benefits/results in a product or service than do women.

Men care more about bottom line concerns like 1)time-saving, 2)money-saving, 3)cost-cutting, 4)accurate, 5)efficient, 6)powerful, 7)effective, 8)productivity improving, 9)convenient, 10) speed improving benefits and results your offer brings to the table. Because this article is about attracting the male market, your headline and first paragraph should follow a male theme to grab and keep a male’s attention.

Fascinating brain research by Dr. John Gray of Men are From Mars, Women are From Venus fame reveals that women think differently than men. Using this knowledge, when you want to attract a male target, speak ‘male’ in your marketing copy. Speaking in Gender Content Marketing (GCM) terms, you more quickly attract your desired gendered market to your offer.

Instead of writing with a one-size-fits-all marketing approach, write two versions of your marketing message. Intentionally speak the language that sounds familiar and feels right for each gendered market audience.

If possible, get one domain and write to attract women there. Get another domain and write specifically to attract men. Do the same thing with your marketing brochures.

Respect and understand how each gender thinks. Their needs, wants and desires are both important, yet expressed differently. Write content to your specific, genderized version of your target. That means marketing copy in a brochure for pajamas strictly for men will bear a striking difference for a brochure offering women’s lingerie.

Stop taking a shotgun copywriting approach to your marketing efforts. You can actually increase sales conversions rates and you may speed up sales cycles. Why?

Suppose your offer has a version for men and women. Your website copy takes a uni-sex, ‘shotgun’ approach saying your product or service works for anyone. Your copy starts out appealing to a woman.

Because a man is hardwired to quickly achieve a goal, he will stop reading the copy quickly because it starts out appealing to a woman. He will go no further. He may even shudder thinking your copy has too much estrogen in it for him.

The same is true for women. If your brochure or website copy begins in the front talking about the cost, the materials, the dimensions, if it’s fire retardant or not, the country where it came from, this will bore a woman to tears. She wants to know how she will feel in the lingerie rather than if it’s politically correct or sturdy enough to buy and wear it. So, it’s important that you write copy content in a contextual way appealing to each gender.

Using a GCM sales copy approach, your specific gendered market instantly knows, “Hey, this company is marketing to me!” Writing copy this way gets your message to the right client type.

Does Your Small Business Website Need a Face Lift? – Rejuvenate Your Sales

If you have been doing business online for any length of time, it is possible that your website is beginning to be a little tired looking. Keeping your site up-to-date is critical to search engine placement and to sales conversions. If a website becomes static for too long, the search engines will stop visiting and treat your website as if it is old news.

While it is not necessary to change the look of your site too frequently, it is important to update the look periodically. This shows your visitors that:

You have something new to offer.

You are in line with the times.

You are trying to improve their experience.

You are growing and your visitors see the exact same thing every time they visit, they may become bored with your site or may only visit the same pages every visit. If they see nothing has changed, they may assume you have nothing new to offer them and just leave before exploring any further.

It is a good habit to get into to set a date every few months to give your site a little face lift or even just changing the arrangement of the same content to make it appear to have changed. These sessions also give you an opportunity to make small changes to make your site more effective.

If you have one area of the site that you know is not getting much traffic, you can change the site to feature that area. It could just be that your visitors can’t easily navigate to that area. By drawing attention to it, your visitors may think it is new content and check it out.

You may also evaluate the areas that are doing very well, decide to get rid of things that are not working and focus more on the things that are. This will make your website more successful. Even a change of colour scheme can be all you need. Just like your home, your website might benefit from a new coat of paint to make it look fabulous and more up-to-date.

If you have not updated your site in several years, one thing you will definitely want to do is add your social accounts like Twitter and Facebook to your site to let your visitors know they can follow you on their favorite social platform.

If you do not currently have a blog on your site, now is the time to add one. This will not only make your site more current, it will give you a huge boost with the search engines. Just be sure that you regularly update your blog with fresh content every few days, or at the very least once per week.

Take this time to really give your website a once over for any ways you can improve your on page SEO. Double check that you have the meta tags filled out, your keywords are displayed in your page titles and that you are using heading tags to the best advantage.

You would be surprised at what a little bit of change to your website can do for your business and for your conversion rate and increased sales. Making little changes to your site also gives you an excuse to send out an invitation to your subscribers to come back and check out the new look. Any excuse to bring repeat visitors to your site will surely pay off.

How Do You Find the Best Web Marketing Solutions Company?

When looking for the best web marketing solutions, you have a number of different choices available. Generally, someone looking for this is searching for online marketing companies to outsource their SEO to. Outsourcing SEO can be very wise, because search engine optimization can be a very time consuming task. It really takes away from the amount of time that you have to focus on the marketing of your products, and therefore offloading it is smart.

However, there are many different companies to choose from, and therefore, finding the right one can be a bit hard. First, you want to look them up online and read reviews about them before committing. The best companies tend to have lots of good feedback about them, and making sure of this before committing to someone is very important. If the feedback is anything less than 80% positive, you should be skeptical.

Along with this, you should ask the SEO marketing solutions company for case studies of past customer’s sites they have improved the rankings of. If they do not have proof of their results, then you should avoid them. Assuming the feedback is mostly positive and they have gotten good results, make sure you then find out how they are going to promote your site. This is important, because you need to identify black hat companies and avoid them like the plague.

Black hat methods are basically techniques that try to trick the search engines into ranking your site faster than they should, and the problem with them is that they can get your site banned. Therefore, a great way to identify a company that uses these techniques is to see if they make unrealistic claims about the amount of time it will take to get your site ranked. Generally, a good marketing SEO solutions company should focus their link building efforts on forum and blog comments, as well as article marketing. If they talk extensively about link directories and social bookmarking, you might want to avoid them, as these methods are not very successful. Also, have them go through and look at your site and make suggestions so that you can evaluate their level of knowledge on the topic.

The reality is, finding the right web marketing solutions is not easy. It will require you to do your due diligence. However, when you take your time and shop around, you will find the right internet marketing SEO Company shortly, whether you are looking for SEO services in Essex County New York, or somewhere else.

Using A Blog To Promote Your Resale Rights Product

Are you one of the many online business owners who have a ton of resale rights products on your computer but have no idea as to how to make it sell? Well, I think you should be promoting these products, because in due time, you will see that your sales will take off the way that you want it to. It may take a year or two to see the earnings that you are looking for, but in due time, you will see that it’s more than worth it.

One of the best ways that you can promote your resell rights product is with a blog. There are many blogging platforms out there, and perhaps the 2 most popular ones are Blogger and WordPress. Many people use these 2 blogging platforms, and you can use them also for your business too.

Personally, if you’re a beginner, you should start off with Blogger. Their interface is newbie friendly, it’s a plug and play operation, you can add Google AdSense onto the blog, customizing it is easy, and making a new post is as simple as a snapped. All of these reasons (and more) is why I use Blogger as my blog provider.

Now if you want to use WordPress, it’s best that you read a book about it before you create your first blog. WordPress is very technical. You have to know about “themes”, changing “folder codes”, you have to worry about pinging the search engine services too much whenever you edit a post, and more. But despite all of this, many people still use WordPress as their blog provider.

No matter which provider you choose, you can still make money with your resale rights product on your blog. You will want to make it a good, content rich blog, that helps people how to solve a problem or achieve a goal. In the mix of all of this, you still have to promote your resale rights product also.

Whenever you make a post, make sure you link back to the sales letter page of your product. This is how you will get people to come back and visit your product page, and hopefully get them to buy. You will also want to inspire people to sign up for your blog newsletter so that they can get updates whenever you make a new blog post.

This is a great way to sell your products. There are many people online making a nice income with their blog. They make money with Google Adsense, their own products, affiliate products, resale rights products, and even advertising hosting space. Once your blog becomes popular, you can do the same thing also.

Just make sure you drive lots of traffic to your blog everyday so that you can improve the chances of having someone come and look at your page, reading your blog content, and then eventually click on your product link. If you can make your blog readers do this, then you will be on the right path to success.

This is something that you will want to do if you want to make money with your resale rights product. This is something that you will want to add to your marketing plan so that you can improve the chances of getting sales from everywhere. Be sure to take these tips and apply them to your business today.

Good luck with using these tips in your online business today.

The One Internet Marketing Tip You Must Know To Avoid Business Failure

I just had a nice and quiet winter weekend here in Canada, working on my Internet Independence presentation for a seminar I’m going to be doing down in Panama. Kind of nice to be locked away and making some progress on big projects.

But last weekend I was out and about down at Disney World in Florida with a lot of info marketers. So there was a lot more networking and high level mastermind going on.

And while I was talking to one of my best buddies, he brought up a question he gets almost every day.

People are always asking him, “What’s your #1 Internet Marketing Tip?”

We laughed of course, because internet marketing is not so simple that you could summarize it with a “#1 tip”.

But over the last 7 days I’ve been thinking about that constantly.

What would I say if I absolutely had to give someone just ONE tip.

What would it be?

Well, here’s what I came up I’m going to give you two answers that are almost the same.

The first one really addresses my #1 tip for all of business, and that is:

You MUST be unique.

It’s that simple. You could expand on that and say, “You must have a unique selling proposition”, but I wanted to keep it extremely simple.

You can’t be like everyone else. You must be remarkable.

It doesn’t matter if your product works. Listen, I’ve reviewed hundreds of products from business coaching clients, and I think I’ve only told 3 people that their product sucks (although I don’t think I used that exact phrase, but you know what I mean).

It’s very rarely the content that is holding back your business, but it’s almost always the fact that your business is just like everyone else, and therefore you don’t stand out in the market.

Seth Godin’s last book, “Linchpin” (which I think is also his BEST book), covers the need to be unique as well as anything I’ve read. Add that to your reading list.

Now applying that “unique” tip to my #1 internet marketing tip, I’d say that you need to have either:

a) A unique product

b) A unique way of selling your product or other people’s products

For your product, you need a unique marketing angle that makes it different from everything on the market…

OR

You need to have a unique personality that attracts people to your product (i.e. YOU are different from everyone else, although your product may be “the same” as everyone else).

OR

You need to have a unique system for generating traffic to your website.

OR

You need a unique sales process that results in higher conversions and increased upsells compared to everyone else.

Bottom line:

My #1 business/marketing tip is that you have to be different.

But here’s the good news…

You don’t have to re-invent the wheel.

But you do need to have enough of a difference that allows you to stand out and show that you are not the same as everyone else.

Like almost everything I’ve taught you so far, this is going to take some creative work on your part.

So set aside some time and create ways to be different, or simply focus on highlighting the ways you are different.

“Differentiate or Die.” – Jack Trout

Generating Leads With A Website

Today’s business atmosphere is more competitive than ever. A website is your business’ virtual calling card, a virtual home that offers customers an opportunity to learn about your business, your products and services. Beyond existing customers, your website is your business’ opportunity to make an internet presence and grow by reaching new potential customers. Most importantly, your website can be used as a tool to generate leads.

How hard has your website been working for you? If you don’t feel you’re getting enough out of your website, it might be time for a change. Your website should be considered a part of your sales team. The fact is, many businesses put up a general website that is informational. Though your website may look great and have a dynamic first impression, where does your website take your visitors when they land on that landing page? A website designed to generate leads is a bit different from your basic informational website. Yes, it will still have to look good. But the purpose of the website that generates leads is more specific. A website that is generating leads is a vital part of your sales team.

This website is designed to encourage potential customers to leave their contact information purposely so your sales team can sell your products or services to them. Every potential customer that visits your site and leaves their contact information is valuable to your business. What does this lead generating website have to do to increase your sales? For one thing, your website will need to be set up with SEO or search engine optimization in mind. This makes the difference between a dozen people and several hundred finding your site. It’s the law of numbers here. The more visitors your site attract, the odds are the more contact information will be left. Besides making an attractive presentation, your website should be accessible. Potential customers want to be able to find what they are looking for. That comes from good design and copy that gets your message across in the language your potential customers get. Lastly and most importantly, a website working to generate leads should offer simple contact forms. Even better, go one step further and offer potential customers a ‘freebie’ for leaving contact information. A ‘freebie’ can be a coupon, a report or eBook about your products or services.

With some careful planning and the advice of an expert, your website can work harder for you by generating leads that ‘lead’ you to more customers and increased profits.

How To Engage More People To Your Business Through Social Media

Social media has seen a phenomenal growth in recent years. With more and more people going online and more specifically opting for virtual social interaction, you can tap in to this immense potentiality. But merely creating an account on all the social media platforms will not fetch you the desired results. It may even backfire with your competitor hijacking your existing customer-base. Follow these simple rules to tap in the right people through the right means:

No self promotion – Merely directing people from the forums to your website will not fetch you the desired goal. You need to understand the questions posted by members so as to give a desirable solution. By just putting a link and having that same answer for everyone might have you pulled off from the site. Try to engage with the member and this will be sort of an indirect promotion.

Be available round-the-clock – Using social media for promoting your business gives you the chance to reach out to your customers or potential customers round-the-clock. People do social networking even after office-hours, so if you think of using this platform during a specific time of the day, you may do more harm than good to your company’s social profile.

Know your customers – Through the social medium, you can give a major boost to your business. You have all the information you need about your customers through them posting their updates on social networks. You can now be a part of their inner circle. Wishing your customers on their birthdays and also on other special days will earn you a lot of credibility. This credibility, once earned will make your customers loyal to you.

With every passing day, you have more and more companies jumping onto the social media bandwagon, but only a few last the distance. If you have already started it for marketing, then engage more and more customers to your business by being more attentive to their needs and wants. If your customers are happy with the services, then they will automatically fetch in more customers for you through referrals. This means you save a lot of money on advertisement with your good work doing the talking for you.

Always take in the advice of social marketing experts for chalking out a plan. GreenLionDigital provides you with the right expertise for giving your small business the social media boost it deserves.