Generating Leads With A Website

Generating Leads With A Website

Today’s business atmosphere is more competitive than ever. A website is your business’ virtual calling card, a virtual home that offers customers an opportunity to learn about your business, your products and services. Beyond existing customers, your website is your business’ opportunity to make an internet presence and grow by reaching new potential customers. Most importantly, your website can be used as a tool to generate leads.

How hard has your website been working for you? If you don’t feel you’re getting enough out of your website, it might be time for a change. Your website should be considered a part of your sales team. The fact is, many businesses put up a general website that is informational. Though your website may look great and have a dynamic first impression, where does your website take your visitors when they land on that landing page? A website designed to generate leads is a bit different from your basic informational website. Yes, it will still have to look good. But the purpose of the website that generates leads is more specific. A website that is generating leads is a vital part of your sales team.

This website is designed to encourage potential customers to leave their contact information purposely so your sales team can sell your products or services to them. Every potential customer that visits your site and leaves their contact information is valuable to your business. What does this lead generating website have to do to increase your sales? For one thing, your website will need to be set up with SEO or search engine optimization in mind. This makes the difference between a dozen people and several hundred finding your site. It’s the law of numbers here. The more visitors your site attract, the odds are the more contact information will be left. Besides making an attractive presentation, your website should be accessible. Potential customers want to be able to find what they are looking for. That comes from good design and copy that gets your message across in the language your potential customers get. Lastly and most importantly, a website working to generate leads should offer simple contact forms. Even better, go one step further and offer potential customers a ‘freebie’ for leaving contact information. A ‘freebie’ can be a coupon, a report or eBook about your products or services.

With some careful planning and the advice of an expert, your website can work harder for you by generating leads that ‘lead’ you to more customers and increased profits.