The One Internet Marketing Tip You Must Know To Avoid Business Failure
I just had a nice and quiet winter weekend here in Canada, working on my Internet Independence presentation for a seminar I’m going to be doing down in Panama. Kind of nice to be locked away and making some progress on big projects.
But last weekend I was out and about down at Disney World in Florida with a lot of info marketers. So there was a lot more networking and high level mastermind going on.
And while I was talking to one of my best buddies, he brought up a question he gets almost every day.
People are always asking him, “What’s your #1 Internet Marketing Tip?”
We laughed of course, because internet marketing is not so simple that you could summarize it with a “#1 tip”.
But over the last 7 days I’ve been thinking about that constantly.
What would I say if I absolutely had to give someone just ONE tip.
What would it be?
Well, here’s what I came up I’m going to give you two answers that are almost the same.
The first one really addresses my #1 tip for all of business, and that is:
You MUST be unique.
It’s that simple. You could expand on that and say, “You must have a unique selling proposition”, but I wanted to keep it extremely simple.
You can’t be like everyone else. You must be remarkable.
It doesn’t matter if your product works. Listen, I’ve reviewed hundreds of products from business coaching clients, and I think I’ve only told 3 people that their product sucks (although I don’t think I used that exact phrase, but you know what I mean).
It’s very rarely the content that is holding back your business, but it’s almost always the fact that your business is just like everyone else, and therefore you don’t stand out in the market.
Seth Godin’s last book, “Linchpin” (which I think is also his BEST book), covers the need to be unique as well as anything I’ve read. Add that to your reading list.
Now applying that “unique” tip to my #1 internet marketing tip, I’d say that you need to have either:
a) A unique product
b) A unique way of selling your product or other people’s products
For your product, you need a unique marketing angle that makes it different from everything on the market…
You need to have a unique personality that attracts people to your product (i.e. YOU are different from everyone else, although your product may be “the same” as everyone else).
You need to have a unique system for generating traffic to your website.
You need a unique sales process that results in higher conversions and increased upsells compared to everyone else.
My #1 business/marketing tip is that you have to be different.
But here’s the good news…
You don’t have to re-invent the wheel.
But you do need to have enough of a difference that allows you to stand out and show that you are not the same as everyone else.
Like almost everything I’ve taught you so far, this is going to take some creative work on your part.
So set aside some time and create ways to be different, or simply focus on highlighting the ways you are different.
“Differentiate or Die.” – Jack Trout