Search engine optimisation, you’ve probably heard the phrase but what does it mean for your business?
In this piece we will break down the basics of SEO and tell you how it will boost both your brand and your sales.
We’re going to cover:
- Keyword optimisation
- Blog posts
That’s enough foreshadowing, time to tell you how SEO can help your business.
Keyword optimisation is the primary means of ranking your site using search engine optimisation.
What are keywords you ask? Keyword is the terminology used to describe anything someone is searching in Google
For example: you’re looking for a beauty salon in Essex to have your nails and face done. The first thing most people do is search “beauty salon in Essex” in Google and pick the first result.
In this scenario “beauty salon in Essex” is the keyword and needs to be implemented into the title, content and picture descriptions on your website.
You can do this SEO work yourself or you can hire a professional web designer to do it for you.
Google routinely reads people’s websites to see which are worth giving the top spots to. The more frequently, and seamlessly, you integrate your keywords in the body of your website, the more likely you are to be the chosen one.
Studies show that 60% of people click the first link they see in a Google search, 30% goes to the second link, and the remaining 10% is dished out amongst the other sites on page 1 of Google.
If you want to attract the customers searching for your services in your area, then you need to implement SEO and get your website ranking in Google now!
Blog posts are an important part of any SEO strategy. Each post counts as a new page and you can write them on whatever you like!
When you write a blog post you want to make sure that you include your target keyword, the same way you integrated it into the main body of your website.
The best think about blog posts is that you can target more specific keywords being searched by people looking for your industry.
So imagine you wrote a post on “dying your hair blonde” and “the perfect way to paint your nails” these would attract clientele to your beauty salon for specific services.
These posts could then be internally linked to your services page where they can sign up for a service your salon provides.
So far, we’ve touched on elements of on-site SEO, so I think it’s high time we talked about off-site SEO.
Off-site SEO is any optimisation you implement off of your website. This primarily takes the form of backlinks, which are links from websites external to your own.
For example: another website reads the content on your website and likes what they see. Maybe they like it because it’s detailed and appears authoritative.
When they link back to you, they give you some of their link juice, and your website performs better as a result.
These results are based on the Domain Authority metric which ranks sites depending on how authoritative they are on a subject.
You ideally want high-authority backlinks on your site if you want to boost your SEO and appear higher up Google.
These can happen organically or you companies can pay each other for them. Basically, links become a commodity like any other.
This is the kind of SEO strategy that you’d prefer to have an SEO company do for you as it requires a lot of outreach and most companies don’t have the time to perform their own SEO.
These are just some of the basic SEO tactics that will help your business grow through searches on Google.
If you want more customers on your site that first page of Google is your primary target. One last point I’ll make is that if your company isn’t doing SEO, your competitors will be which makes the practice much more important than ever before.
Thanks for reading, I hope to see you in the next article!