Internet Marketing Habits – Increase Revenues by Selling New Products to Your Old Customers, Part 2
When developing methods to attract returning customers, an important item to keep in mind is the scope, nature and tone of the sales pitch you present. One rule of thumb is to match small product sales with large product offers; and large product sales with small product offers. It is always best to determine which method(s) work best for the business model you are using and whether your particular business suits this model.
One common misconception among Internet marketers is that you need a huge opt-in list to market your products to in order to make a decent revue stream. This is true to a certain degree, but the magic is in how professional and useable your products are, and how responsive your list is.
Many marketers just leave it up to their autoresponder series to do the trick and convert customers, but, they only send out very a minimum amount of emails after that; and rarely nothing of value. You must remember the marketer’s mantra, “People buy from those they know, like and trust.”
Revitalizing your contact list is not an easy task, but it is one of the most inexpensive methods to generate leads, which is why you should use it. In comparison to developing new leads and converting them, it is always cheaper to keep contact with current customers than to generate new traffic and leads.
There are several ways to approach this project of revitalizing a contact list. I personally suggest you do it by giving away a wave of free, but highly valuable items. These could be ebooks, manuals, reports, and anything else you can come up with. You can even have people email you back in order to enter a contest. If they win, you can award them a cash prize or some other attractive nice to have item.
The primary item to keep in mind is that it is easiest to develop your own products and sell them to your existing customers. Doing this will open up a new revenue and traffic source that you have not even paid attention to in the past.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.