HTML Titles and HTML Site Descriptions Are Essential In Your Website
HTML titles are titles that the search engine looks at to determine if the website has relevant information for the searcher. It is important to remember that the search engine is not human and has no emotion; therefore it is not going to care about how flashy the title is. What the search engine cares about is whether the HTML has the keywords that it is searching for.
HTML titles are very important and have a limit of how many characters that are considered valid and important. Google does not look beyond the first 120 characters of the title. They also tend to ignore punctuation, so placing commons, periods or other punctuations takes away from the number of characters available to use keywords in.
HTML is not typically visible to the person checking for the websites. Instead, this person sees the site title and the site description and makes a judgment call based on this information. In rare cases, the title can be seen, so it is important to use the keywords in a sentence or title structure.
Site descriptions are very important aspects of optimization. When a site description is written, it should feature each key word at least once in natural use. This site description is used by the search engine to determine what the site is about at a mathematical level. The description is also used by the searcher as a means of deciding which website to read.
The site description therefore needs to be very interesting and relevant to the website. It is suggested that the description is written like a teaser for the website. The keywords should be in the description, as should any tagging program. This way the search engine has more that it can focus on to identify and rank the website.
Charting SEO success can be done in a couple different ways. There should be a chart on each backdoor operation of a website that shows how many hits the website got and what the searched keywords were. Some free companies withhold this information for those websites that have been upgraded, but most companies allow this information to be viewed. The different blogs and articles can also be tracked to see which ones are bringing in the most traffic. This can show where changes need to be made, which keywords are being searched for the most and how to better the website.