Running a business, and especially a digitally present one, means that you need to convert the visitors on the page into customers. Getting visitors is also one hard task, but that’s another issue. If you have visitors on your page, you should find a way to get more conversions.
The average conversion rate for businesses is up to 5.3%. When it comes to the eCommerce business, the rates are lower. In both cases, the owner of the pages wants to see a higher number, and only 0.1% can make a big difference. See more about it here.
That’s why we have the CRO consultant, or better known as the conversion rate optimization consultant. This is a person who will raise these numbers. How is doing this and what are all the benefits of hiring this person, read on and find out.
What is conversation rate optimization?
Conversion rate optimization is a system that allows businesses to make more profits out of their visitors. It makes visitors convert to a higher number. This is done through more techniques and strategies which are best known by the pros.
1. They will turn those visits into profits
The number one reason why you’re hiring these guys is to see a conversion, of course. They have a number of tactics and strategies that are going to lead to this. They work closely with the marketing team and the website developers.
They are experts in content marketing, SEO, SEM, social media managers, and so on. Most of their work is monitoring and analyzing. They see patterns and know-how to change them to get more conversions. The most important part of their work is to find ways to make things better.
2. They know the public and the customers
A crucial part of the CRO consultant’s work is the understanding of the audience. Since the visitors on the site all follow a similar pattern, the conversion expert should know how they think and what is their behavior. Based on it, they will suggest changes and moves that will make these visitors convert.
All of the CRO consultants out there know how people act on the internet when they want to buy something. The average consumer has the same behavior and this is something that these experts are aware of. They know how to spark one thing to benefit from another.
3. They know how to build a strategy and aim for a goal
Based on their knowledge, they are going to build a perfect strategy. They find the flaws on the page and explain this to the person responsible for it. Slight changes will lead to tremendous differences. For example, just a small change in the speed of the site will lead to more conversions.
4. They give excellent advice while doing the job
Aside from their main job, the CRO consultant is there to give you advice about all the other things revolving around your page. Some are more valuable than others, but you can make use of them in the long run.
The expert will give you a full insight into the web page. Changing the issues will make the overall website a better place and the customers will be happier being there. Happier customers mean a higher retention rate, and this ultimately means more sales.
5. They cost less than DIY
Some people think that they don’t need the help of these guys and they can learn everything about it online. There’s indeed a ton of info about marketing on the internet, but what they will always lack is the experience.
On top of it, DIY methods will waste a ton of time. The time that can’t be bought with money. That’s why it’s more affordable to hire these guys and see a fast ROI than spend time learning and trying to implement something on your own. See more about it on the link: https://en.wikipedia.org/wiki/Conversion_rate_optimization.
These few tips are everything that you need to know about CRO consultants and the reasons why to hire them. As you can see, their job is special and you can make a lot from using them. Find the best one and enjoy seeing your site flourishing.