What the Heck is Email Marketing?

If you have been trying to make money online, I am sure you have come across the term email marketing more than a few times. And for good reason, email marketing is one of the most important aspects of being successful online. Though you hear about it all the time, do you really understand it? There is a good chance that you don’t. So with this article, I am going to help you understand what email marketing is all about and why it is so important to the success of your online business. Don’t worry, I won’t get all technical on you. I will just keep it simple and break it down into the simplest terms. So here we go.

Email marketing is when you, the online business owner, communicates with your customers and potential customers via email. And that’s really all it is. Here is a quick little fact for you to keep in mind. Over 80% of the people who visit your site for the first time, won’t buy a thing. Actually, the number is probably closer to 90%. My point is, most people will come to your site, browse around and then hit the exit button. And unless you have super high rankings in the search engines, there is a slim chance they will ever come back to your site.

That’s why you need to utilize email marketing. When visitors come to your site, you immediately offer them a chance to join your mailing list. You do this by offering them something in exchange. For example, you can send them a free report or give them discounts or specials that only go out to those on your list. When they sign up, you have the opportunity to market to them over and over again. By doing this, you will be building a relationship that can eventually turn into money in your pocket.

As you send out your email marketing messages, the people on your list will start to trust you. Once they trust you, there is probably no limit to the amount of money they will spend on your products and services. Trust is a prime factor in making money online. If people don’t trust you, they won’t buy from you. It’s that simple. Building a list and sending out emails once a week or once a month helps to build that trust. And with the way technology has advanced, you can set up an autoresponder and have emails go out automatically. That means you can literally have your business running on autopilot.