But you’ll need a sound knowledge of email design greatest practices, an eye fixed for electronic mail deliverability and a flair for growing engaging content that targets specific audiences. As you’ll be able to see from these examples, planning what you need to achieve with e mail before you start sending makes it a lot simpler to identify what to send and who to send it to, and helps you create focused, excessive-performing e mail campaigns that will achieve your marketing goals.
In case you’re already sending e-mail newsletters, transactional messages and drip campaigns, you’ll discover ideas in this book that will help you optimize your messages and integrate your email tools with the rest of your workflow.
Email marketing is the only strongest channel to achieve your viewers, and it may be used to attain numerous completely different goals, so it’s worth spending some time serious about what you want to achieve with it before jumping in.
In the future, we’ll discuss extra advanced methods, comparable to measuring the cost of lead acquisition, however for now know this: your e-mail listing is certainly one of your most beneficial sources, and for those who learn how to treat it right, the price of doing so pays for itself.
You can take advantage of basic features, such as responsive templates, signal-up forms and A/B testing, but you miss out on advanced features, like full A/B testing features and tracking tools that can assist you study which of your subscribers are opening your emails and clicking on the hyperlinks.