Creating Your First Information Product To Sell Online
A lot of people approach Internet marketing as an affiliate because they believe it is too complicated for them to create their own informational product but with today’s technologies it is actually pretty simple to create your own product.
Traditionally people think of e-books as the primary item in this arena. While e-books are still very popular (as evidenced by inventions such as the Kindle), they are definitely not the easiest for a new Internet marketer to produce. Typing out a brief article is one thing but hammering out a 50 page e-book is quite another. If you hire a ghostwriter to write it for you, it is going to be a pretty significant expense and selling the same resell rights electronic books everyone else has sold may not be good for your long-term business.
Audio interviews on the other hand are original creations which are very easy to create and demand a higher price then text documents. The beautiful thing about and interview style product is that you do not have to be an expert in the niche. Let’s use the make money online niche as an example. If you are reading this article, you are probably not a guru but you might be interested in creating a product for this market. It is not as hard as you may think to contact some fairly well-known people in the industry for an interview. Especially if they have a new product launch coming up and want to generate more publicity. If you do a Google search for “Teleconference Recording”, you will find several low-cost services that will allow you to record the interview and downloaded in MP3 format.
If you are not comfortable attempting to contact one of the big names in the industry, you can use the secret-underground method. Do you have a friend that makes money selling stuff on eBay? If not, do you know someone, that knows someone, who makes money selling stuff on eBay? The point here is – You can find someone who is making money via the Internet to interview. They don’t have to be making $10,000 a month to be a credible person to talk about the subject. Tons of people would love to know how to make an extra $500 a month. Do not forget about the other niches. Do you have a friend or relative who has a well-trained dog? Okay, grab a video camera and now you have a DVD product in a very popular market.
Obviously you can deliver your product as the standard Internet download after someone purchases but there also services available that can publish and shipped your CD or DVD on demand as people place their orders. There are advantages and disadvantages to both methods. With the standard Internet download the purchaser gets the product immediately and your overhead cost is a minuscule amount. With a physical CD or DVD your customer does have to wait a few days to receive the item but now they are getting a physical product which quite often lowers your refund rate.