Search Engine Optimization, also known as SEO, is the practice of increasing both the quality and quantity of traffic to your website through the organic results from the search engines.
As a lot is changing in the world today, people are always looking for information and a lot of research have proved that websites that appear on the first page of Google usually get about 95% of clicks with those with top rankings on the page receiving an increased CTR also known as the click through rate.
Well, search engines like Google uses an algorithm when it comes to ranking the web pages. The search results that appears just below the top pay per click adverts are known as organic, natural or free search results. With that being said, let us look at a few SEO tips that you can use to improve your site rankings. To know more on SEO, check out Viva Traffic
Optimizing and meta-titles descriptions
One of the ways that can really help you to improve your page’s rankings is by optimizing your meta-titles and descriptions. This is what the internet usually see from your page and optimizing them can help you to increase the click through rate. However, you should make sure that the titles and descriptions you give are completely relevant to the content on your website. This is why you shouldn’t automate these meta-titles and description.
Submitting a site map
The world of business is usually very much competitive thus to reach the top is not always easy. This is why people have been looking for different ways in which they can improve their businesses by getting better results and establishing a great online presence.
Well, submitting sitemaps usually helps by getting through the contents of your site to Google’s search engine and letting them know about it. This way, the Google bots goes through your site and helps you to get good rankings faster.
You can be able to submit your sitemaps using Google Webmaster Tools. Signing up is totally free and once you are through with your account settings, you can go ahead and submit your sitemaps and wait for the magic to happen. Click here to sign up.
Designing and writing the content
Another strategy that can help your site shoot up in terms of search engine rankings is providing your targeted audience with relevant content depending on the purpose of the site. For instance, if your website is all about clothes then you should be providing your audience with contents related to that like the best designs, fabrics or styles.
Ensure that you avoid including the topics that aren’t anywhere close to what your website is dealing with otherwise, you risk losing potential clients and your rankings will also drop.
Using internal and external links
When it comes to search engine optimization. Most people usually believe that using only internal links will improve your web rankings.
Well, this might be true but for one to achieve an effective balance in terms of the contents being provided, you will need to use both the internal and external links linking to both your site and other people’s too.
This will clearly show a sense of community and also your intentions to benefit the audience. Some people also take this as a show of kindness and thereby rewarding you back with a backlink as well. See this link for more on using links to improve your web rankings https://www.searchenginejournal.com/seo-101/why-links-important-seo/
Implement a blog
Most businesses often have static content on their websites. By this, I mean those contents that doesn’t often change. For instance, the home and service pages doesn’t always change that much. Due to this, you may not be able to come up with new great contents for your audience. This is where implementing a blog comes in.
With this, you will be able to continuously create new and amazing contents that are relevant and quite informative to the readers. This will help you to connect with your audience in a way that wouldn’t have been possible with just the static content.
You need to have in mind that for you to have better web rankings, you will have to be on top of your game when it comes to providing information to your readers. Also, you don’t have to be creating too much content fast but just try to keep your content circulating. A few posts a month would totally be a good idea.