B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Whereas the basic role of marketing (as described by Peter Drucker), to know and understand the customer so well that the product or service matches them and sells itself, has not changed, the strategies for doing that in a B2B situation are completely different from those utilized in a B2C state of affairs.
Be a part of us at The Income Summit Presented by #FlipMyFunnel and Sales Hacker, this is probably the first B2B gross sales and marketing conference of its variety with over 2,000 B2B sales and marketing professionals able to challenge the status quo.
As a licensed Pardot implementation accomplice our providers include B2B marketing planning & strategy, digital marketing, demand technology, CRM, SEARCH ENGINE OPTIMIZATION, SEM, marketing automation, promoting, collateral, B2B lead generation, B2B lead nurturing, on-line marketing, social media marketing, email marketing, inbound marketing, content marketing, B2B web site design and growth.
Analyzing particular person campaigns contribution to income can only be accomplished in B2B marketing with the acknowledgement that many campaigns could have contributed to 1 income occasion, and that the resulting revenue must be attributed across the contributing campaigns.
We spoke to senior B2B marketing professionals from firms across a range of product classes to grasp how they have been dealing with the shifting marketing landscape; what challenges they have been dealing with; and how they see the longer term unfolding.