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Google Planner: An Effective Marketing Tool

Choosing the best keyword to use has always been crucial to your success. If you have optimized your pages or you have campaigned for the wrong keywords, chances are there will be more traffic but only few sales.

The importance of Google Planner

The importance of having a Google planner is the fact that it tries to optimize your pages or PPC campaigns for the keywords that are too expensive or competitive. There is no point in targeting the keywords that are competitive if the thousands of visitors they do not want to spend any money on the product or services you are offering to them.

Google planner is about determining the high traffic keywords and planning the whole thing. What keyword research is really about is identifying keyword phrases that have a really good probability of making you more cash at the end of the day!

You need to be focused on finding keyword phrases that associated with people who are looking to take action. Action focused keywords are the phrases that will make you the most cash.

For example, if a keyword phrase contains the word “review” or “buy”, it suggests that someone is currently looking to buy something anytime soon, either instantly or once they have read a very good review that confirms that their well-informed buying decision is a good one.

As soon as you have generated a list of keywords to target, you have to read every single piece of it carefully and try to ask yourself what the intention was of the particular person typing that phrase. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?

If you are struggling to determine your intention, you could attempt running your keywords through the Google Planner tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.

This follows since the advertisers are very much prepared to pay more for the keyword phrases that make them most of the money. So if advertisers are paying two dollars per click for a keyword, it’s because that keyword is generating sales.

In order to generate more cash, concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases. The Google planner helps you to not simply choose keywords that generate the most visitors; you need to find keywords that will bring you the most cash.

the Google planner works well to those who want to generate more cash out of their business venture.

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