Barcelona, March, 2015 Typically it’s the little issues that make all the difference. According to the CEIR survey, Effective Strategies for Visitor Promotion Half II: Exhibitors , less than half of the 218 responders reported utilizing private social networks (LinkedIn, Facebook) for visitor promotion (and this was the very best use of SM instruments reported.) If, as I noted final week , the name of the game is engagement, Exhibitor Event Marketing leaders must grow the usage of Social Media tools as effective and value-effective means to driving booth traffic.
It says that solely a fraction of your event attendees are presently in your mailing listing or following your social networks, so you must use the event as an opportunity to lift consciousness to all other attendees about your brand, get them to enroll in your mailing list and acquire followers in your social networks.
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On the subject of inviting folks to an occasion, e-mail marketing is a traditional option to go. There are many e-mailing systems like Mailchimp, however if you’d like to save time and manage your occasion extra conveniently, you possibly can think about using an occasion administration system including e-mailing, agenda administration, event app, on-line registration, etc.
It’s all very well having a vague concept about utilizing social media, e-mail and phrase of mouth to drive your ticket gross sales, however the most effective occasion marketing strategies comply with a timeline and a logical sequence, every promotion reinforcing the final.