Check Out Best Themes for Dropshipping and Learn How to Promote the Business

Dropshipping is a retail method where the store is not keeping the products that it sells in the stock. Instead of doing that, when this particular store sells a product, it purchases from the third party and gets it shipped to the customer directly.

Therefore, the merchant never handles or sees the product. For instance, the biggest e-commerce website Amazon has been using this particular business model since 2011. According to most reports, 34% of products sold from this specific website is using dropshipping model.

Since e-commerce is one of the most growing industries in the world, it will provide you the sales potential. At the same time, this particular business model is flexible because you do not require inventory, but you will pay as soon as you sell something.

If you wish to start this business, you should find check out best dropshipping themes that will provide you peace of mind when it comes to designing your website.

The idea of this particular article is to help you stay ahead of competitors and to use the best marketing tips so that you can reach more potential customers than before.

  1. Create Trust By Adding Ratings, Customer Reviews and Testimonials

In case that you wish to open a dropshipping store, it is crucial for building an authority that will help you gain additional trust from customers. Most shoppers tend to be skeptical when it comes to the quality of products that you wish to sell.

That is the main reason why you should implement testimonials, ratings and customer reviews to your online store so that you can build trustworthiness. Product reviews are a vital way for your visitors to see the experiences of previous buyers for a specific product.

That way, you will be able to motivate a potential buyer and to convert him/her into a customer that will make a purchase. For instance, some prominent e-commerce services are using a snapshot of customer’s feedback and post it on the website.

As you grow the online store, it is vital to creating your ratings, product reviews, and testimonials so that you can stay ahead of your competition.

  1. Run Facebook Ads That Will Suit Your Budget And Marketing Goals

According to statistics, in 2017 Facebook reached 2 billion active worldwide users, and even though people are leaving Facebook and returning to it, numerous dropshipping entrepreneurs enjoy it because of the diversity of data and richness that it will collect.

It means that you will be able to enter the specific target and reach a potential audience that will become your customers with ease. That is why you should start with Facebook ads that are highly customizable, and you can set up budget, goals and target audience.

You will be able to choose the format of ads as well where you wish ads to be. Through it, you can also build a legacy in Messenger, Audience Network, Instagram and Workplace, which is a most recent platform.

It will also allow you to measure the results and manage your ads from a single advertising platform. Click here if you wish to learn more on drop shipping and its importance for the e-commerce industry.

How to Build a Successful Marketing Campaign for Dropshipping Business

  • Invest In Video Content – One of the main reasons why you should implement video content is because it is both auditory and highly visual, which means that you will be able to reach more potential customers than before especially when compared with text-based content. As soon as the potential customer remembers your content, they will remember your brand and website, which means that you will increase the overall amount of leads and sales for your online store.
  • Target Ads – We can present numerous reasons why people invest so much money for increasing the number of email subscribers. When you reach the extensive database of people and leave them the ability to give you email address willingly, you will be able to target them with new products every single time you decide. It is much simpler to sell to your current customers than to find new ones. You can also add tools that will help you measure the responsiveness and use social media tools such as Facebook Custom Audiences so that you can upload email list and run ads only for the targeted

How to Profit from Guest Posting?

Writing a guest author to another person’s blog is much more than just sharing your thoughts and making new friends. In today’s world of marketing and online businesses, guest posting is a powerful tool.

As you probably already noticed, a lot of people accept and offer guest posts in the blogosphere. If you own a blog that is somewhat big in its niche, you also should think about the good side of writing guests posts to other people’s blogs. Of course, this is a two-way street, so don’t forget about accepting guest blogs to yours too.

In this article, we’re going to talk about how to write the perfect blog post and profit from it. We’ll also talk a little about what profiting means and why is important to have guests posts. Let’s start with the latest and work our way through.

Why it’s important to have guest posts to other people’s blogs?

People write guests posts to other blogs because of more reasons. First, for reaching out to a greater public. Then it’s for getting their name out there and establishing as a serious blogger. In the end, for providing backlinks to their own blog. All these things are important for making a successful blog, and a successful blog often means profits in terms of money.

When people are not famous bloggers or just started blogging it’s really hard to get a guest post to another person’s blog. One of the reasons is not being experienced enough to write quality content and convince people to offer their ideas. That’s why many people choose professional help and turn to content authors who’ll write for them. This is an excellent choice for beginners, but also for people who struggle to find the spotlight. If you want to know more about guest posting, you can visits sites like Quality Guest Posts who writes professional guest posts and help you publish them for your needs.

What you must know for the guest posts?

First, you need to decide what is important for you and on what you’ll focus while writing the post. The three main focuses are writing for backlinks, popularity and traffic, and getting out there to meet people from the blogosphere.

Writing for backlinks

Backlinks are very important for your blog. If you want to become visible on Google, you need to have a reliable blog. When someone types something on Google that’s connected to what you do, your blog won’t come out as the first choice. This is because the search engine has a complex way of getting the results and choosing what’s important and what’s not. Having more backlinks to your blog is better. Having backlinks from other important blogs and pages is even more important. If you want to build backlinks, you’ll focus on this while creating the guest post.

Writing for traffic

If you’re about to be published on a blog that has a lot of followers, you’ll focus on writing a content that will make you popular and a lot of people will click on your blog to see what’s the fuzz all about? It’s about choosing a strategy. No one can tell you if writing for traffic is better than writing for backlinks, it’s your choice how you build your own blog. However, to see how you rank, you should use this site.

Writing for friendship

The Blogosphere is a place where a lot of friendships were created. Owning a blog is not always about visitors and rankings, but it’s also about learning, making friends, offering a helping hand and getting one in times of need. A good way to start your guest blogging career is to offer guest posting to people who deal with topics your familiar with. Write something that will be of great value for them and for their visitors. Building a network of bloggers is an important part of going to the top.

What you need to know before you start guest blogging?

First, you need to do research and find blogs that are in direct connection with your field of interest. Then, you need to reach out to their owners. The first guest post is the hardest. As a newbie, no one is interested in giving you a chance.

You’ll see that people will often ignore you and might not even write your mail. Have understanding, the most popular blogs get tens if not hundreds of guest posts offer a day. To stand out, you need to be creative and offer your ideas. Don’t hit the post right away but throw a bait to the owner and make them interested in you and your ideas. Look at the blog and see the style. Try to write a mail that will be fun, yet full of information why you’re the …

Categories: SEO

Social Media and its Influence on our Behaviour

It is widely known that our physical environment can have a direct influence on our behavior whether that be down to the friends we surround ourselves with, our surroundings, the weather, or the circumstantial events that life is known to throw up. Each will help to mold our personality, character, and thus our behavior in varying degrees.

We already know the impact that social media has had on the relationships that we keep, our shopping habits, and our education but how much of an effect do these platforms themselves have on shaping our behavior?

Social media platforms such as Facebook, Acheter des Followers Twitter and Instagram are primarily used to support relationships that we had originally formed in real-life, though there are of course exceptions to that rule. They are used to keep us connected to groups of people whether they are friends, friends of friends, old classmates, and of course family.

Most people will use Facebook to search for people they have had some form of interaction with in real-life rather than to look for complete strangers to connect with. However, does this seemingly easy way to stay connected have an effect on our own behaviors?

Well, in a book by Nicholas Christakis and James Fowler called Connected: The power of Our Social Networks and How They Shape Our Lives, it is suggested that social media does indeed affect our behavior.

The authors claim that the networks of people that each person is connected with online and even the friends of friends of people in these networks will have an influence on how we behave. They claim that social media offers contagious benefits to groups who feed off of what each other thinks, feels, does, and says.

In the book, it is mentioned that studies showed that if somebody within a network was to become obese, that there was a much higher chance that friends on social media would also become obese while even friends of friends would see an increase in the chances of it happening to them. Smoking was another example used where it was said that friends of somebody who had started smoking would then have more than a 35% increase in the chances of them starting the habit as well.

Our Thoughts

While we ourselves think that the book and the research that it conducted might be a little sensationalist, we do feel that social media does have a big impact on our own behavior. DO we think that obesity will spread like wildfire due to social media, no, but we do think that the actions of our network of friends and their friends outside of that will have some kind of impact on how we ourselves behave.

When you think about in terms of marketing, by simply making a positive online status or post you might just be contagiously spreading that positivity and effecting more people than you might have originally thought.…

What to Know About VPNs in China

It would be fair to say that the regime in China is a little on the oppressive side (okay, so it’s probably more than just a little) and this can certainly be witnessed when you consider what they allow their citizens to see and read on the internet. Known as the Great Firewall of China, there are a massive block and banning of major websites from other countries such as most social media, news sites, and a good selection of other things as well.

If you use Google for anything, you can forget about it in China – Google does not even exist in their eyes. Not only the search engine either, as Gmail, Google Drive, Google Maps, Google Plus, Google Docs, and even Google-owned sites like YouTube are banned and inaccessible.

You Can Get Around This Firewall Though!

While it has been widely reported that China has a very tough stance on using VPNs, even going as far as fining any of their citizens for downloading on using one in the country, as long as you have one downloaded before your visit to the country, you will usually be fine to use it for a short time on your trip.

A VPN is a secure network of computers all over the world and you can use this VPN in China or anywhere else to access content from other countries. You just simply connect your VPN to China, or to another country outside of China if you’re in that country and you will be able to connect to the internet using your new temporary and fake IP address.

Is There a Best VPN for China?

It is difficult to say exactly which might be the best VPN to use in China as there are a number of them that work very well. It will come down to your own personal preference as to which is the best match for you. You can use sites like VPNVeteran to get the lowdown on what each VPN offers or you can try out some of them via the free trials that they offer.

A VPN does not even have to cost you much either as they will range between a couple of dollars a month up to about ten dollars a month. Sure, the more expensive they are, the better you should expect them to be in terms of performance, security, and features but even the cheaper ones will give you a good level of these for your money.

Our advice would be to check out as many reviews as you can of these VPNs, use their free trials, and just use both what you read and what you experience to determine which of them you would like to pay for on subscription going forward. We do recommend staying away from free VPNs in you plan on using them in China though, simply because these will not always be able to get you passed that Great Firewall of China.…

What is SEO?

As the internet expands and businesses shift their goals and attention online, search engine optimization is in increasingly high demand. Despite countless claims of SEO expertise and an abundance of freelancing gurus, there’s more to search engine optimization that most people think. Anyone starting out in the field familiarizes themselves with some key information.

Search engine optimization is the process of working with search engines in order to build the quantity and increase the quality of traffic drawn to a particular website. The most used search engines, like Google, Bing, and DuckDuckGo, each have their own algorithms and standards for placing or “ranking” websites in their search engine results pages (SERPs). The higher a site is in SERPs, the more authority it has on the internet. Online authority refers to the trustworthiness, credibility, and respectability of a website or blog.


How to Optimize Websites for Search Engines

There are multitudes of practices an SEO company can pursue to help optimize a website to appear higher in Search engine results pages. The following are just a few of the best methods of building effective SEO for a website:

  • Creating Content
  • Building Backlinks
  • Implementing Keywords

Creating Content

Content is the single, most important factor contributing to search engine optimization. The content on a web page is what builds the user experience. In fact, content marketing relies solely on content to market a website, brand, product or service. Internet users are engaged directly by content, which keeps them on a page. Content should be unique, informative, entertaining and, overall, engaging to internet users. There are many different forms of content to organize on various website pages, such as, of course, text, images, videos, and eventually, virtual and augmented technology are expected to contribute to content.

Building Backlinks

Sites linked to by other sites are likely of high quality and authority. Why else would they be linked to? When a website has established a network of backlinks, it shows Google that the site is credible, original, and worthy enough to gain the attention and support of other reputable websites. An SEO company will attempt to build backlinks in a variety of ways, including cold-emailing, guest posting, and internal linking. Cold-emailing is simply the practice of emailing web designers and other businesses and literally asking for backlinks. Guest posting refers to enlisting the help of authoritative bloggers and web designers to post content on your site in order to draw in traffic, but they will often link back to their own site as well, making this method a symbiotic relationship of sorts. Internal linking is building backlinks to other pages and content within your own site. This makes navigation easier for visitors and helps interconnect the different aspects of your site.

Implementing Keywords

Keywords are words that internet users likely use in their search queries for specific subjects. Performing keyword research for a particular niche or topic is an effective method of finding out how people are wording their search entries for that topic. Keywords relating to a subject should be implemented in both content and off-page aspects of a website, like in meta descriptions. Meta descriptions are those short summaries that appear below website links in Google’s search engine results pages. These help users find out what a website is all about before deciding to click on the link.

Search engine optimization encompasses a wide array of techniques and methods of making websites more visible to search engines like Google and Bing. The aforementioned are only a few of these methods, and the field should be researched adequately before anyone decides to jump into this lucrative, online industry.

Hotspot Shield Elite

For the purpose of this Hotspot Shield review, we are looking at the paid, “Elite”, version of the popular VPN service. While the free version may be among the most-used VPN services in the world, the paid version is where you will find all the best features, such as lightning-fast speeds, torrenting capabilities, and much more. Hotspot Shield Elite VPN is a fantastic VPN service so long as privacy and online anonymity isn’t a huge concern.

Usability & Speed

The first thing that we would like to cover in our Hotspot Shield review is that this VPN is incredibly easy to use. In fact, it’s one of the simplest that we have checked out. All users have to do is install the app, select a country, and press the button to connect.

Another thing that Hotspot Shield has going for it is the fact that it is blazing fast. We can easily say that this VPN is one of the snappiest we have seen. It is not uncommon to see download speeds of between 100 and 300 Mbps on a regular basis. This VPN service doesn’t have servers in as many countries as many of their competitors, but they certainly make good use of the 2,500 they run in 25 different countries. If all you are after is speed, this may be a good choice for you.

Security and Privacy

One area that users should be a bit wary about when using Hotspot Shield Elite is that many have called into question the company’s privacy standards. There are two important things that every VPN service should be able to do. One is that they shouldn’t keep logs of their users’ traffic, and the other is that they should not position themselves to be obliged by governments to give up information on their user base.

Neither of these issues are strong areas for Hotspot Shield Elite. Hotspot Shield does, in fact, collect logs (which they say is only for the duration of the connection) and they are located in the US which is a prime 5-Eyes country.

Streaming and P2P

Another thing that was a bit disappointing when putting together this Hotspot Shield review was its inability to unblock Netflix and other similar streaming services. The free version doesn’t get past region blocking with any degree of success due to the limited number of servers allocated for free users. The Elite version is better, but still gets blocked quite a bit. There are definitely a few other VPNs that can guarantee Netflix access better than Hotspot Shield.

The situation is better when it comes to P2P sharing since they not only allow torrent traffic but also provide fast download speeds. The only problem comes with how much you are willing to trust their dedication to protecting you should you download any material protected by copyright laws. Torrenting seems to be a bit of a grey area since they allow the traffic but state in their T&Cs that you shouldn’t use the ability for illegal downloads.

Our Recommendation

Check out for more VPN reviews. As for the Hotspot Shield review, our verdict is that ‘Hotspot Shield Elite’ is a solid VPN that should suite most users.

The issues in security are mainly concerns for people who deal in the type of ultra-sensitive data that governments might be interested in, and overly private matters. The security protocol itself is robust and unhackable, connections are fast, and the product is easy to use. According to us, this is a VPN service that the everyday user could benefit from. Power users should probably look elsewhere, however.…

Three Reasons Why Your Business Needs and Effective Online Marketing Campaign

Running a successful start-up business may be a very exciting time in the lives of new entrepreneurs. However, virtually no starting business breaks into any level of success without its challenges. Many times, the most difficult part of operating a company is making sure the business gets enough sales. Since sales do not just appear but come from strategic promotions, developing a good winning strategy is not a luxury but a necessity in thriving well. Fortunately, there are a wide variety of different ways to promote a product, services, and a brand, and they include using an online marketing campaign strategy. Online marketing can be very beneficial and here are at 5 reasons why your business needs an effective online marketing campaign.

Promote Your Brand to Worldwide Audience

Let’s face it, the internet is a worldwide audience and small and large businesses can tap into its resources to sell their products and services. So, if you are going to be successful, you need a good effective plan to present to its users to get them to pay for your product or service. In fact, when your strategy is good enough, visitors to your site can spread the news of your brand in a wide variety of different social network circles. When this occurs, the message for your brand can even go viral to millions of internet users within hours of the message reaching its intended target audience. This is also why it is not uncommon for a small or large business to depend on any good social media marketing agency representatives to assist with developing the right plan for a small business and its representatives.

Greater Visibility at the Top of the Search Engines

Major search engines like Google, Yahoo, Safar, and Bing are industry leaders in deciding which individuals and companies get to the top of the major search engines. In fact, there is a huge amount of competition on the net that covets this spot on a continuous basis, and they may do virtually anything that they can to reach it and remain in position. As part of the company’s online marketing campaign, the top spot is the place that provides the visibility needed for people all over the globe to click on your site. Also, if the site is optimized as it should be by google with good content and good products, visitors will make purchases from your company and return for me if they like what they see and buy.

Increase Conversion Rates with effective Online Marketing Strategies for Your Business

In addition to gaining more visibility online, your business can also increase its conversion rates. Simply put, your visitors will come to the site and buy more products before they leave instead of looking around without making a purchase. So, it is important that small and large business owners and their representatives devise an effective online marketing plan for their websites to market their products and services effectively.…