The Psychology of Colors in Logos
Humans truly love colors. The fascination in fact does not wane with time. It also conveys messages, evoke emotion and is able to add brilliance towards different things. Color also has a crucial role in logos.
All of us had been taught since kindergarten that the color of the sun is yellow, which is why it’s easy to understand that yellow evokes feelings of optimism, clarity and warmth. Another thing is that yellow is a rich color and is most often associated with treasures and gold. The fact that yellow is a bright color, it can easily stand out at busy surroundings.
Orange is Confidence
Orange is the kind of color to which doesn’t let anyone pass without noticing it. It could easily stand out in a crowd and has confidence of becoming the center of attention. Orange is also creative, enthusiastic and youthful. This is a kid-friendly hue as well. This in fact is very effective at luring the ones with a sweet tooth.
Red for Energy
Red is the kind of color that can easily raise your pulse rate through simply looking at it. It’s a powerful color that’s urgent, warm, sexy and exciting. It is also the color of romance, blood and classic roses. It’s mostly the color used in the entertainment industry.
Purple is Imagination
Purple signifies royalty. This likewise conjures images of opulence, grandeur and mysticism. This can in fact activates one’s imagination and also enthralls people’s eyes. Brands to which uses the color of purple draws customers who are looking for an experience that’s just a step ahead from the ordinary. It also carries a sense of wisdom.
Dependability with Blue
Sitting by the ocean on a clear day and then staring up the flawless sky will be able to let you immediately know that blue is a color that’s calming. It also signifies being mighty just like the sky and ocean. It conveys feelings of dependability, strength and tranquility.
Growth with Green
Even though earth is a blue planet, there’s a lot of green in it. Green symbolizes peacefulness and serene and likewise conveys the idea of growth. Whole foods also takes advantage of it because people associates green with health.
The Elegance and Simplicity of Black and White
Black is a color that symbolizes credibility and professionalism, but this could also be edgy. White also is pure and clean. Using both of it creates a logo to which is timeless and is beautiful.
The psychology of colors is actually a deep subject to which fascinates people.