The Importance of Local SEO Services for Small Local Business
A good marketing campaign is needed by most businesses today to stay competitive in the market place. Not having a good marketing campaign in place will let your business visibility suffer which results in poor business returns.
Local SEO is important for small businesses. Local SEO is no longer the simple thing that It was before, and today, you need more than what you had before to be able to make it in the competition.
A good website, listings in local business directories, and a business page on Google was all that was required by local SEO before. Getting a top rank in search engine results pages was not a problem before, and you don’t even have need of an SEO expert to achieve that when it come to search terms for local products.
However, it is very much different today. If you want to achieve success, you need the services of an SEO expert with knowledge on local SEO services. If you choose to invest in local SEO services, you will surely enjoy a lot of benefits.
This is due to many new changes made in local SERP. The number of spots for local business listings have been reduced to 3 spots instead of seven places on the top positions. Since the marketplace is indeed a competitive one, there needs to be more effort put in to get a spot in the local results pages.
There are great benefits if you boost your local SEO. This is because people look for stuff they need online, and this includes local stuff. People now use search engines even if they are only looking for local businesses. Although newspapers were helpful before but today, we simply need to put our location when we make searches in order to target local businesses. Your business becomes highly visible if your business is in the local pack for key search terms. It is important that local businesses become highly visible to consumers.
There are many ways to improve your local SEO. You first need to claim your ‘my Business’ page on Google. Then you need to add more information to your business page. The business page should have your important information such as your business hours, contact information, business description, product/service description, and some relevant photos of the business. Adding as much information as you can about your business is better. With Google, the pages that have good quality information is ranked higher than basic websites.
Most small local business are creating their own websites today. However, just having a website it not enough. You should also create good local content in it. In every page of your website, there is a need for local keywords and content specific to your local area. A business with different locations should create a page for each of its locations.