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Jason Hornung: Facts and Benefits of Facebook Advertising

Facebook is used by millions of people worldwide, and Facebook advertising is a crucial tool in order to promote products and services in a broader sense, extra reach, more exposure, and target options available to brands advertising on this social media channel. Every business that tried Facebook ads but failed missed to place their ads in the news feed of the right target audience, but consulting a professional in Facebook advertising can help reduce or even eliminate failure rate. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.

How are paid and organic likes calculated? Paid and organic likes are broken within the Like Sources of Facebook Insights, and these sources can be viewed within the Insights data export or Insights tool. The sum of the three sources (ads, mobile ads, and sponsored stories) represents the total number of paid likes for your Facebook Page. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. Through utilization of Facebook ads, small businesses are able to promote their products and services to a wider scope of audience, and the opportunity to be known is increased. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. We can help you achieve your business’ maximum potential through Facebook advertising by viewing our homepage or website now. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!

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