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How to Build a Brand Identity: 4 Important Branding Strategies

It’s quite likely you’ve heard people discussing the importance of branding for businesses. Every year, large companies spend huge sums of money to create or maintain their brand identities. This does not however have to be the reserve of the large companies–if you’re the owner of a small or medium business, there are many rewards to reap from your branding campaigns. Branding can your business improve its image, build customer loyalty, and increase trust among customers.

With the help of a decent branding agency, your business can grow in leaps and bounds ad establish itself as a trustworthy brand. Here’s a look at four of the best strategies you can use to build a strong brand identity:

Form unique visual identity
One of the first things you must do to establish a unique image of your brand is to create a good logo. Your logo must not only be visually appealing, but also distinctive and memorable. Your business’ visually identity, however extends beyond the logo. Things such as your website, your marketing materials, clothes and other branded merchandise should also have a unique look and feel to them. If someone saw your some of your branded merchandise without the logo, would they know it’s your company’s? Remember visuals tend to make a significant impression on your customers, so it’s vital to set your brand apart from the competition.
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Use social media to build brand awareness
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Enterprises of all sizes now have amazing opportunities to create awareness for their brand, thanks to social media. If you use social media in the right way, you can win new customers and establish a strong brand without spending so much. Considering that your customers check into Facebook, Twitter, Instagram, LinkedIn, etc. every day, social media certainly one of the top places to grow your brand quickly. With a bit of creativity, you can increase engagement with customers and even get them to become your brand ambassadors.

Create a modern site

Through their website, the internet provides small enterprises with the opportunity to look professional and credible. No matter the size of your company, today, your website plays the role of your front office. Creating a visually appealing and conversion-optimized site can help you acquire more customers than was ever possible before. A first-rate branding agency can assist you with creating a visually stunning website that’s also optimized for conversions.

Advertise your business

Running ads on traditional media such as TV, newspaper and radio can help build brand awareness, but it may a bit too costly for smaller businesses. Luckily, you can still advertise on the internet to raise awareness about your brand. This includes PPC campaigns, sponsored blog posts, and sponsored social media posts.